Every page on a website carries a certain amount of ranking optimization potential or Link Juice. When a page links to other pages, it transfers some of this ranking potential to those pages. Depending on the link’s position, it may also pass or not pass link equity. For example, links in an article’s body tend to pass more equity than those embedded in footers or sidebars. For more information, visit https://www.rankboss.com/.
Internal Linking
In the world of on-page optimization, internal linking is one of the most powerful tools at your disposal. It allows you to create a site architecture that makes it easy for Google and users to find the information they need on your website. It also helps to pass page authority to pages that need it, giving them a boost in the search rankings.
But, if used incorrectly, internal links can do more harm than good. Too many links on a page will send the wrong signals to Google, which may consider it a spam signal and lower your ranking. In addition, excessive links can make your content look sloppy and disorganized.
When used correctly, however, internal linking can help you build a strong foundation for your SEO efforts. Here are some tips for getting the most out of your internal links:
Use pillar pages
Pillar pages are high-level articles that provide broad information about a topic. They are a great place to link to more detailed articles that cover specific subtopics. This internal linking strategy can help you rank for longer-tail keywords that would otherwise be difficult to target with a single blog post.
Link to relevant pillar pages from your high-performing blog posts. This can help you increase traffic to those pages and boost the ranking of your overall site.
Incorporate a nofollow attribute into your internal links. Nofollow tags tell search engines that they should not give the linked page any link juice. The nofollow attribute originally came about as a way to stop blog comment, guestbook, and link injection spam, but it has since become a useful tool for webmasters.
Using the nofollow attribute allows you to funnel the link juice from your high-performing pages to your newer, less-authoritative pages without hurting your search engine optimization efforts.
Be sure to include links only when they are relevant and necessary. If a link does not add value to the user experience, it is probably not worth including. Lastly, never overdo internal linking. A page with too many links will not only be confusing for users, but it could also be viewed as a spam signal by search engines.
External Linking
A page’s link juice is a measurement of the authority it has based on the number and quality of links that point to it. The page’s domain authority is also a factor that can affect how much link juice it passes on. This is why pages that have been online for a while tend to pass more link juice than newer pages.
There are a few things you can do to increase the amount of link juice that passes from one page to another. For example, you can create internal links that lead to important SEO pages in a natural way. You can also use redirects to send a page’s link juice to a different page. This is a common strategy that many SEO professionals use to boost the rankings of their pages.
When building external links, you should try to connect to authoritative websites that are related to your niche. These types of sites are more likely to have high domain authority and therefore pass on more link juice. It is also a good idea to avoid low-quality links from spammy or irrelevant websites.
In order to get the most out of your link juice, you should be sure that all of your external links are dofollow. This will ensure that search engines will follow the link and pass on the SEO value to the page that it points to.
If you are using a plugin to manage your links, make sure that it is set up correctly so that all of the links are dofollow. Some plugins may automatically add a nofollow tag to all of your outgoing links, which can cause problems with your SEO efforts.
The last thing you want to do is overdo it with the internal linking. Too many internal links can actually dilute the amount of link juice that is passed from one page to another. This is because search engines will see too many internal links as a sign of spam and penalize your site accordingly. Moreover, too many internal links can confuse and frustrate users, which will reduce their engagement with your content.
Keyword Research
In the online marketing world, “link juice” may sound like something you can order off a drinks menu, but it’s actually a vital component of SEO. It refers to the amount of value that a webpage passes on through links, and it’s one of the biggest factors in Google’s ranking algorithm. While many people have heard of the term, few truly understand what it means.
A page has a certain amount of link juice, which is determined by the number and quality of its backlinks. When it links to other pages, it passes that juice on, which helps those pages rank higher in search engine results. To maximize its link juice, a page should use keyword research to find relevant keywords to target and use as anchor text for links.
Another important factor in determining a page’s link juice is the quality of the linking website. High-quality links from reputable sites are more likely to pass link juice than low-quality links. Also, a page that is about the same topic as its corresponding link will be more likely to pass link juice than a page that isn’t.
In addition to using keyword research, it’s crucial to make sure that all of the pages on your site are linked to each other. This will help Google better understand your site structure and how the different pages relate to each other. In the past, this process was called “PageRank Sculpting,” but now it’s more commonly referred to as internal linking.
When it comes to internal linking, it’s important to keep in mind that you should only pass link juice to a page if it makes search sense. For example, a ‘contact us’ page is unlikely to rank well in search engines, so it’s best not to waste your link juice on it.
When building links, it’s also important to use a variety of anchor text. This will ensure that your link is more likely to be clicked and analyzed by search engines. Avoid using too much of the same keyword in your anchor text, as this could be considered spammy. Instead, try to use synonyms and latent semantic indexing (LSI) keywords when possible.
Link Building
There are many ways to get link juice, including creating high-quality content that is worth linking to, getting your content circulated on social media and other platforms, and conducting outreach campaigns. You can also use SEO tools to find websites that are relevant to your topic and would be likely to include your link in a piece of content. However, the best way to build links is to create great content that provides value to your readers and will keep them engaged.
There is a lot of work that goes into building links, but it is also one of the most effective strategies for improving search engine rankings. While shortcuts like buying links are against Google’s guidelines and can have a negative impact on your search engine ranking, there are a number of legitimate ways to build links that can help you boost your site’s performance.
One of the most important aspects of link building is ensuring that your internal linking structure is well-planned. A good internal linking strategy will pass valuable link equity from pages that have lots of links to those that don’t, helping them rank higher in search results. This is particularly important for pages that are difficult to rank, such as a commercial page or a blog post that has a unique research report but not much else to offer.
Another way to build links is to use tools such as Ahrefs and Moz to surface websites that are likely to be interested in your content and to conduct outreach campaigns to encourage them to link to it. This can be done through a variety of channels, including social media, email, and guest posting.
In addition to linking to external sites, you can also pass link juice between pages on your own website using 301 redirects. However, it’s important to be careful when using this method because a 404 redirect could cause Google to treat the page as a dead link and negatively affect its ranking. You should only redirect dead links to other related, authoritative pages. For example, you should not redirect a sales page to your homepage.
